The Communications and PR Office is responsible for the following:
a) Promoting the association’s image both among its members, and also to various external audiences.
b) To enhance and promote the reputation of the association through a variety of activities.
c) To act as a go-between for the association and the media.
d) Assist with all the association’s events.
e) Help with all association’s publications, as well as any other promotional materials.
f) Publish a periodic newsletter and distribute it via e-mail to all members.
g) To manage the content of the association’s website. This includes the association’s latest news stories, a list of forthcoming events, brief summaries of media coverage received by the association, and all announcements.
h) To do a public relation strategy development plan and to provide a PR operating budget.
n) To establish and manage a communication committee.
o) To carry out all the duties outlined in the bylaws of the association.